Camp Hill made £19,000 in bat and barbecue revenue from hosting a summer beer festival at their Haslucks Green headquarters.
Camp Hill began their partnership with Shirley Roundtable si years ago in an attempt to raise additional revenue and increasing the club’s profile in the off-season.
From humble beginnings the event now attracts over 5,000 visitors over the weekend and produced a 40 per cent profit margin this year.
“What started as having a few barrels of beer and a pretty basic event turned into a massive weekend of activity with a marquee, live bands and entertainment. As well as the financial benefits, we’ve also attracted new members to the club from the event which will means we continue to grow,” said Camp Hill commercial manager Nick Freeman.
“As well as the money the Roundtable invested, they also bring a huge amount of knowledge in this area in terms of staging large events which was invaluable.
“We want to be at the heart of the community here and events like these help us do that. My advice to other clubs would be to start simple and engage your members to help out.”